Demand for digital marketing jobs continues to grow

The demand for digital marketing jobs continues to grow. Based on data from Indeed.com, and we see that ads that contain the term “digital marketing” are a rapidly rising percentage of all want ads (below). That accurately reflects the shift in the labor market towards jobs that have a direct or indirect connection with the data-driven economy. Every major company which has a consumer-facing or business-facing marketing presence–which is pretty much every company–needs digital marketing experts. It’s worth noting that in a city like New York, want ads that contain the phrase ‘digital marketing’ amount to 1.2% of all ads, close to the 1.5% looking for accountants.

This chart probably under-represents the demand for digital marketers, since the field is so new that job titles have not yet been standardized.

 

Indeed chart

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