The demand for digital marketing jobs continues to grow. Based on data from Indeed.com, and we see that ads that contain the term “digital marketing” are a rapidly rising percentage of all want ads (below). That accurately reflects the shift in the labor market towards jobs that have a direct or indirect connection with the data-driven economy. Every major company which has a consumer-facing or business-facing marketing presence–which is pretty much every company–needs digital marketing experts. It’s worth noting that in a city like New York, want ads that contain the phrase ‘digital marketing’ amount to 1.2% of all ads, close to the 1.5% looking for accountants.

This chart probably under-represents the demand for digital marketers, since the field is so new that job titles have not yet been standardized.